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Strategy

A strategy is a long term plan of action designed to achieve a particular goal, as differentiated from tactics or immediate actions with resources at hand. Originally confined to military matters, the word has become commonly used in many disparate fields, such as: more...

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Business strategy; Chess strategy; Economic strategy; American football strategy; Military strategy; Marketing strategies; Game theoretical strategy; Strategic management; Technology strategy; Tennis strategy; Trading strategy;

Origins of the word

The word derives from the Greek word stratēgos, which referred to a 'military commander' during the age of Athenian Democracy.

Casual and Formal Interpretations of the concept

A strategy is typically an idea that distinguishes a course of action by its hypothesis that a certain future position offers an advantage for acquiring some designated gain. The description of the idea is generally prepared in prescriptive documentation.

Historic Texts On Strategy

The nature of historic texts differs greatly from area to area, and, while there are some potential parallels between various forms of strategy (noting, for example, the popularity of the Art of War as a business book), each domain generally has its own foundational texts, a brief mention of some of these follows:

Political strategy

The Prince, published in 1532 by Niccolò Machiavelli;

; Military strategy:

The Art of War, written in the 6th century BC by Sun-tzu; On War, by Carl von Clausewitz; The Influence of Sea Power upon History, by Alfred Thayer Mahan;

; Economic strategy

General Theory of Employment, Interest and Money, published in 1936 by John Maynard Keynes;

; Business strategy

Competitive Strategy, by Michael Porter; "Strategy Concept I: Five Ps for Strategy" and "Strategy Concept II: Another Look at Why Organizations Need Strategies", by Henry Mintzberg;

; General strategy

Strategy Safari, by Henry Mintzberg, Bruce Ahlstrand and Joseph Lampel; Disruptive Innovation: Strategies for Enterprise Growth, by Jayanta Bhattacharya published in 2005 by ; Corporate Social Responsibility: Ethical and Strategic Choice , by Jayanta Bhattacharya published in 2006 by [;

;

Famous Modern Strategies

4 E's of Entry Strategy by Thakur Sher Singh Parmar;

Read more at Wikipedia.org


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Prices current as of last update, 12/03/08 11:43am.


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